Social Media is Dumb and A Waste Of Time— Pt. 1
It’s a little ironic to write the above headline for a blog post but it reiterates the conversations that I have with many entrepreneurs today. For entrepreneurs, their main concern is getting the word out about their product/service. In the majority of cases they don’t feel that social media can actually help them with marketing. Small business owners think that social media is trivial at best and a complete waste of time at worst. This may come as a surprise to some. I know it surprises me at times. It feels like Facebook and Twitter are littered with entrepreneurs, MLM participants and work from home experts. While there may be
The Best Business Marketers Are Online Experts
As a small business owner, you are most likely the first line of defense when it comes to sales and marketing for your business. The evolution of marketing to more of an online forum, means that business owners can market their businesses cheaper than ever before. The problem that business owners face is that some are technologically challenged and avoid these online avenues for marketing their business as a result. The reality is that to grow your business on a tight budget, you need to develop some online savvy. Don’t worry, I am not asking you to be a total online expert in every area but you should have a
Have You Joined the Conversation Yet?
If you are a business owner, a great first step in building your platform is to have a website. A couple of months ago, Marketing Pilgrim stated that 44% of Small Businesses Still Don’t Have a Website! In this day and age there is no reason for not having a website. Beyond that, for most having a website, and specifically a blog, is a great way to join in the conversation that is happening in the blogosphere and an even better way to make new connections with people who share similar interests. For me, building a web presence wasn’t something I was particularly interested in doing. That all changed last
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