Make Your Life Easier With A Blog Schedule
Flying by the seat of your pants can be an exhausting journey. With all the demands that are placed upon business owners, it’s easy to see why we always seem to be responding to crises and jumping from fire-to-fire. When your schedule is like that blogging is usually one of the last things on your list. We are going to change that today. I am not going to sit here and tell you that blogging should be the most important part of your business (unless it is your business). I will say that there are ways to make creating blog content easier. One of those things is by creating a
Business As Usual Is Dead
While I was getting a coffee during a recent visit to St. George, Utah, a sign from a local business caught my eye. It said that the store needed to close because they didn’t get TARP money from the government. The reality that a lot of businesses like Jolley’s Boot Town are facing is that it’s not business as usual and to survive they can’t rely on the government for help. Don’t get me wrong, it’s a shame when long time local businesses fail. You feel like a piece of your town/city dies with it. As tragic as this is, businesses need to adapt themselves to a changing business landscape.
No Website For Your Business? Here’s What You Are Missing
Apparently, there are still a lot of businesses out there who, for one reason or another, don’t have a website. The reason for this comes in different forms: I don’t have any money I hate technology I don’t have time And so on and so forth. By not having a website established for your business, you are missing out on some valuable resources for your business. This post was inspired by a great post by Lisa Barone titled Why Your Small Business Needs a Website in 2010. So here are a few of the things that you are missing out on by not having a website: 1. Differentiation- This is
Is Your Online Business In A Good Neighborhood?
One of the reasons for business failure, particularly for retail outlets, is having their business in a poor location. This same principle is true for your online business presence as well. There are several things that you can do to make sure that your business shows up in the good neighborhood. (By the good neighborhood, I mean that it is highly visible on the web.) Before you do anything else, with regards to your web presence for your small business, get clear on what it is that you want and need from a web strategy. This is the area where success or failure is determined. If you know what you
People get a feel for you through your website
If you want people to really get a feel for what you are about in your business, make sure that your website represents your brand and what your core values are. Too many times we treat our website like a necessary evil or put one up because we know we need to have it but don’t take the time to do it right. The problem with this mindset is that your businesses’ website is an extension of you. If your website doesn’t express what you are about correctly then you have visitors that don’t properly understand what you are about. The problem with this is that you end either disappointing
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