The Business Of You- A Lesson in Branding
At the start of a business venture, there are a lot of things to consider. Some of the considerations revolve around market research, putting together a business plan, assembling a team among other things. The one area that doesn’t get as much consideration is you and what you bring to the table. You are the key to your companies’ initial brand. As I said in yesterday’s post, how well you manage the internal aspects of your business will dictate how positively the public perceives your business. In the beginning of a companies’ life cycle, the business owner is the foremost dictator of how things play out in their business. This
Why Your Business Lacks Focus and What To Do About It
Focus is sometimes a difficult task for an entrepreneur. Unfortunately, for these same entrepreneurs, focus is also a necessary component for execution and making your business work. You must be able to not only initiate an idea but also be able to see it through to completion. For most entrepreneurs, the thing that they love most is starting a new venture. It seems like most of the entrepreneurs that I have worked with have one eye on their current business and the other eye on their next project. This is a tremendous strength but when not managed can be a huge liability as well. Some business owners just don’t seem
When Are Your Weaknesses actually Weaknesses and When Are They Something Else
When we talk about individual performance, we often talk about weaknesses. Some may say to work on weaknesses and make them strengths others say to not waste your time and try to minimize the times where your weaknesses will show. What to do can feel overwhelming sometimes. Another thing that I feel is confusing is, when is something a weakness of ours and when is it something else? A good friend of mine, understanding my interest in Soul Purpose, sent this video from the good people at Dos Equis: The logic of “The World’s Most Interesting Man” is sound in the regard that there are the things that we all
How Well Do You Know You?
Enough about me, let’s talk about you. This is the part where we get uncomfortable and start fidgeting with the thought of having to talk about ourselves. It’s certainly easier for some than it is for others. How often do we have conversations with ourselves (more figuratively than literally) about who we are? When it comes to our strengths and weaknesses, how well do we know ourselves? Assessing strengths and weaknesses are a valuable tool not only for business planning but for the individuals in the business as well. When it come to self awareness from a weakness standpoint, answers can range from “I have none” (very few of us)
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