How to Make Social Media Work for Your Company
This is a guest post from Carolyn K- Carolyn writes about start ups and small businesses for the Blog Content Guild It should be pretty obvious by now that you should use all available resources to solve your business’ problems. But here’s the thing, there are a lot of companies out there that are not using their potential. They are greatly neglecting one of the most incredible resources available to them, and that resource is social media. Whether you’re having concerns about inventory management, public relations, or personnel, social media might be the panacea for your business’ ailment. Fostering Relationships First of all, are you developing relationships via outlets like Facebook
Business Relationships: What Are Your Intentions?
Great relationships don’t happen by accident. You may initially meet someone by chance. For example, I met my wife by a chance occurrence and we have a great relationship. In some cases you may be seeking out a specific relationship. Whatever the case, when you are communicating with people about your business, what are your intentions for doing so? Connections come from different groups of people with entirely different intentions. For customers, they want to know how you can improve their lives. For employees they want you to help them feel a sense of purpose and importance. For partnerships, they want to know how you can help them move their
Social Media is Dumb and A Waste Of Time— Pt. 2
In case you missed yesterday’s post, I talked about getting your small business involved in social media through blogging. If you are going to do one thing with regards to social media, that is where I feel you will get your most bang for your buck. Once you start blogging and assert that social media is not dumb and a waste of time, you may want to get more involved with social media. This is the point where business owners get curious about sites like Twitter, Facebook and LinkedIn. What are the best social media outlets for your business. That’s really up to you and your clients to decide. You
Social Media is Dumb and A Waste Of Time— Pt. 1
It’s a little ironic to write the above headline for a blog post but it reiterates the conversations that I have with many entrepreneurs today. For entrepreneurs, their main concern is getting the word out about their product/service. In the majority of cases they don’t feel that social media can actually help them with marketing. Small business owners think that social media is trivial at best and a complete waste of time at worst. This may come as a surprise to some. I know it surprises me at times. It feels like Facebook and Twitter are littered with entrepreneurs, MLM participants and work from home experts. While there may be
3 Simple Social Media Guidelines For Small Business Owners
Seeing as to how it appears that social media is here to stay (I know, I am a genius), there are some guidelines that small business owners can follow to ensure that they use social media effectively. Here are 3 simple guidelines for using social media. Guideline #1: Be Consistent Let me say first that I love entrepreneurs and their spirit for jumping into things and running with them. Let me also say that entrepreneurs have a hard time following through sometimes and it kills their credibility. Social media is one of those areas where I see small business owners half ass it all the time. When I work with
More Media Tools to Build Your Business Platform for the Bootstrapper
This is my last post for a while on the subject of media. Having covered video, podcasting, newsletters and blogging up to this point. The cool thing is that I have covered a lot of different media outlets to produce your content but there are still so many media tools that you can use to build your business platform. Today I want to talk about social media (briefly as this one has been hit a ton already), teleseminars and the use of recorded messages. Social Media Social media is getting so much love in the media right now that it makes me wonder if the next thing in communication isn’t
2 Reasons Why We Don’t Use Online Media To Promote Our Business
Small Business owners have more inexpensive resources at their disposal to promote their products and services and to build relationships with potential buyers today than at any other time. For all the abundant avenues of promotion, most business owners still under utilize the various forms of media to promote their business for 2 reasons: time and know-how. “I don’t have time.” This is the most common reason or excuse that everyone gives on why they can’t do anything. I wish I could get paid $1 for every small business owner who said they don’t have time to blog, do a podcast, write a newsletter or join a social media outlet.
Fairly Easy Ways To Drive Traffic to Your Blog
After spending much time yesterday preaching about setting up your site and/or blog, some of you may be saying; “That’s great information but who’s going to actually read it?” So let’s talk about some fairly easy traffic drivers to your content, website and blog. I use the words fairly easy because there is a little work involved initially to get your system in place. One of the best pieces of advice came from Mark Alan Effinger who runs a company called Rich Content. The advice was for every blog post that I write, I should comment on three other blogs. Since I was so new to the concept
Does Increased Social Media=A Transition to A Civic Society?
A few months ago, I had the opportunity to see how our civilization functions and where we are headed as a society. This information came by way of “The Pendulum Presentation” and opined that we are now in midst of a transition to a “civic” society. The rise of social media and networking seems to support that theory very well. The presentation was created by Roy Williams of the Wizard Academy and was presented by a friend and business partner Michael Drew of Beneath The Cover and Promote-A-Book. Compliments of Wikipedia, civic society is described in the following manner: Civil (Civic) society refers to the arena of uncoerced collective action
Be Creative when Creating Value… Just Don’t Overdo It
Part of value creation is being innovative. Giving people services and products they haven’t seen before. Being creative is great when you are serving your clients but being too innovative could be costly and put your company or your career at a standstill before it even starts. Everyone is looking for the next big thing to catapult them to success. Sometimes it’s the little things that we miss that can make the biggest impact. Let’s look at two examples of this from the article “7 Ways to Create Value and Profit Out of Thin Air” http://www.newsletterarchive.org/2007/08/08/215088-7+Ways+to+Create+Value+&+Profit+Out+of+Thin+Air. Let’s talk about two easy steps that you can employ now: Innovation with existing
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