Want A Stronger Team? Communicate.
In describing the three ways to know if your business is aligned, I mentioned that communication was a huge piece to aligning your business. I also mentioned that there are too many business owners who are unwilling to commit to great communication. Since you are reading this I am going to assume that you are one of the committed and want to connect with your team. It’s so hard for me to not use a sports analogy here but, since I am sports enthused meathead, here it comes. In sports, great individuals don’t make great teams, great individuals must learn how to best operate in the system and with regards
The Simplest Way To Market Your Business
SEO. PPC. Websites. Analytics. Hundreds of social media platforms. Should I use Groupon? How do I create a fan page? Who can I joint venture with? When it comes to marketing, there are a ton of tactics that you can use to market your business. You may feel a little overwhelmed just looking at all that you could do. So where should you start? That really is a million dollar question. There is one simple way that most business owners should start marketing their business that most are ignoring. The simple tactic you should use to market your business? Education. Specifically, using the knowledge that you have in your area
Business Relationships: What Are Your Intentions?
Great relationships don’t happen by accident. You may initially meet someone by chance. For example, I met my wife by a chance occurrence and we have a great relationship. In some cases you may be seeking out a specific relationship. Whatever the case, when you are communicating with people about your business, what are your intentions for doing so? Connections come from different groups of people with entirely different intentions. For customers, they want to know how you can improve their lives. For employees they want you to help them feel a sense of purpose and importance. For partnerships, they want to know how you can help them move their
Manage The Conversations That Your Customers Aren’t Having With You
“I am not sure what it is that you do.” “My friend told me that I shouldn’t use your product or service.” “I can get it cheaper somewhere else.” As a business owner, you will occasionally hear statements like the ones above from the public. This especially true if the business is newer. Whether you want them to or not, your customers have concerns about your product/service during your relationship with them. Now I know what you are thinking, how can I keep my customers from thinking like this? You can’t. But here’s what you can do. You can get out in front of the conversation and manage the conversations
Enjoy Smooth Sailing With Your Clients By Following One Simple Tip
Effective managers know that, to get the best out of your employees, you need to set the right expectations right up front. Doing this not only ensures that your team will be successful, it also helps you to build a strong relationship with your team also. The same advice also works to ensure that you client relationships go smoothly as well. When your business is newer and you haven’t established rules and parameters for how you work with clients, it’s easy to create some bad habits in your relationships with your customers. These bad habits can be due to any of the following: You don’t anticipate the rules that need
How Running Helped Me Realize How We Limit Passionate Pursuits
Passion seems to be a polarizing topic in business. Is it or is it not important? Is passion all it’s cracked up to be or is it just one of those warm fuzzies that make people feel good down the road to ultimate failure? Is your passion enough? Are we too narrow with our focus on passion? If talent is overrated, is passion overrated too? Do we overstate what role passion plays in our success? That is a question that keeps coming to mind as I think about passion. My initial thought is that you can’t be successful without having some desire behind what you are doing. An example from
8 Deadly Sins Of Website Design
Is my website making money? How often do you ask yourself the above question? For most business owners who have enough to worry about. Their website is often a forgotten tool specifically if you don’t rely on e-commerce to drive your business. I interview Richard Swart of Aspen Web Services late last year about what business owners can do to improve their website and make money from their website efforts. Richard gave me his 8 Deadly sins of website design. (I also recording this as a podcast which you can listen to below.) Sin #1: Confusing Graphics- We look at a website as a graphical piece but sometimes we forget
How To Do A Joint Venture Without Feeling Like You Have To Shower Afterwards
I have spent a lot of time in the past week talking about getting your foot in the door. Creating winning partnerships is another way to help you get started and get your name out there by working with someone else. Joint venturing is one partnership tool that’s great for that. You know what else joint venturing is? Dirty. I have spent time running joint ventures for people and through that experience I can tell you there is a right and a wrong way to go about it. Do it right and you have created a triple win. A win for you, the partner and the end users of the
A Step-By-Step Beginner’s Guide To Blogging
Blogging is a tough thing for business owners to wrap their minds around and get excited about adding to their business. Blogs can be a great tool for reaching out to your clientele and building lifetime relationships. Blogging done right can be a tremendous asset to your business. For that reason I give you my step-by-step beginner’s guide to blogging. I have talked about the numerous benefits of writing as a business owner. There’s the benefit of writing for clarity as well as utilizing blogging as a bootstrap marketing tool. Ultimately, blogging is a great tool for building intimacy with your clients that create lifetime relationships. This post is going
Make Your Life Easier With A Blog Schedule
Flying by the seat of your pants can be an exhausting journey. With all the demands that are placed upon business owners, it’s easy to see why we always seem to be responding to crises and jumping from fire-to-fire. When your schedule is like that blogging is usually one of the last things on your list. We are going to change that today. I am not going to sit here and tell you that blogging should be the most important part of your business (unless it is your business). I will say that there are ways to make creating blog content easier. One of those things is by creating a
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