Don’t Ignore Your Values
Having core values personally and professionally are extremely important to guiding effective decision making. I am positive I could have used them in college. Just having core values laid out is not enough if you don’t have a system for utilizing them within your organization. Because of this, when we make decisions about what new products and services to offer, we sometimes ignore our values altogether and utilize other criteria to judge the decision. A great example of ignoring values is when I started working for a consumer finance company in the late 90′s. Our job was to sell loans yet we had many tasks that required a lot of
Who’s Your Product/Service For?
You’ve decided to start your business and you feel that you have a great product/service to share with the world. The problem is, you aren’t sure if your product/service is really something that others want. How do you find out who your product/service is for? One of the fundamental questions to ask is, who is your customer? I have spoken to several new business owners who have proudly told me that their product/service was for everyone. Many of you have heard the adage, “If your business is for everyone then it’s for no one.” In some cases, when people tell you their business is for everyone they are indeed correct.
-
Check Out Our Sponsors
