Where Great Innovation Starts

Where Great Innovation Starts

Keeping your business on the cutting edge is often times easier said than done.  There are a few fundamental things that businesses can do to make sure they keep moving forward.  Great innovation starts with: Planning, Having a sold customer interaction process in place, looking at market trends and having a tracking system in place to track the success/failure of your products. Planning Anything worth doing is worth planning.  This is where you set aside time to make sure that things get done and you map out how they will get it done.  This is what allows everything else to happen with regards to innovation. Talking With Existing Clients/Customers Who

Launch a New Product and Build Great Relationships At the Same Time

Launch a New Product and Build Great Relationships At the Same Time

When you are looking at launching a new product or service, one of the easiest ways to get good, quality feedback is to ask you current client base or list what they think of it.  Assessing what you current clients think is often overlooked but is a great way to not only test your product but to also continue building relationships with your clients. The first place to start is with your best customers.  These are the 20% of your customer base that generate 80% of your companies’ revenue.  These people will let you know in a hurry what they think and will be enthusiastic to be part of the

So You’re Launching a Product?  Now What? Part 1

So You’re Launching a Product? Now What? Part 1

When you are a business owner it’s exciting when you come up with a product that people will like and that will create value in the marketplace as well as a little coin for your pocket also.  Sometimes we get so excited that we forget to ask the customer what they want.  In other cases, entrepreneurs are ready to launch but they just don’t know what the process is. A great example of the excitement an entrepreneur gets when we think we have a product/service that people want to buy was recently posted on Entrepreneur.com.   The advice in the article is a great first step to a product launch.  It