No Website For Your Business? Here’s What You Are Missing
Apparently, there are still a lot of businesses out there who, for one reason or another, don’t have a website. The reason for this comes in different forms: I don’t have any money I hate technology I don’t have time And so on and so forth. By not having a website established for your business, you are missing out on some valuable resources for your business. This post was inspired by a great post by Lisa Barone titled Why Your Small Business Needs a Website in 2010. So here are a few of the things that you are missing out on by not having a website: 1. Differentiation- This is
The Business Of You- A Lesson in Branding
At the start of a business venture, there are a lot of things to consider. Some of the considerations revolve around market research, putting together a business plan, assembling a team among other things. The one area that doesn’t get as much consideration is you and what you bring to the table. You are the key to your companies’ initial brand. As I said in yesterday’s post, how well you manage the internal aspects of your business will dictate how positively the public perceives your business. In the beginning of a companies’ life cycle, the business owner is the foremost dictator of how things play out in their business. This
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