The Best Business Marketers Are Online Experts
As a small business owner, you are most likely the first line of defense when it comes to sales and marketing for your business. The evolution of marketing to more of an online forum, means that business owners can market their businesses cheaper than ever before. The problem that business owners face is that some are technologically challenged and avoid these online avenues for marketing their business as a result. The reality is that to grow your business on a tight budget, you need to develop some online savvy. Don’t worry, I am not asking you to be a total online expert in every area but you should have a
More Media Tools to Build Your Business Platform for the Bootstrapper
This is my last post for a while on the subject of media. Having covered video, podcasting, newsletters and blogging up to this point. The cool thing is that I have covered a lot of different media outlets to produce your content but there are still so many media tools that you can use to build your business platform. Today I want to talk about social media (briefly as this one has been hit a ton already), teleseminars and the use of recorded messages. Social Media Social media is getting so much love in the media right now that it makes me wonder if the next thing in communication isn’t
Look and Listen: A Beginners Guide to Podcasting and Video
Even though it’s easier to produce content through audio and visual channels. Many business owners/platform builders don’t utilize the mediums in trying to put their message out to the public. This post is for those who want to put together a podcast and video presence on their own without hiring someone to do it. Podcasting: A lot of people still don’t know what a podcast is. If you aren’t sure what a podcast is click here. In the past if you wanted to host a show or get audio content produced, you had to have a radio show or book time in a studio. Those times are over. Now all
2 Reasons Why We Don’t Use Online Media To Promote Our Business
Small Business owners have more inexpensive resources at their disposal to promote their products and services and to build relationships with potential buyers today than at any other time. For all the abundant avenues of promotion, most business owners still under utilize the various forms of media to promote their business for 2 reasons: time and know-how. “I don’t have time.” This is the most common reason or excuse that everyone gives on why they can’t do anything. I wish I could get paid $1 for every small business owner who said they don’t have time to blog, do a podcast, write a newsletter or join a social media outlet.
Podcasting, Teleseminars and Other Outlets In Your Media Arsenal
Beyond the written word, the easiest outlet to start building your media platform is through audio form. Specifically through podcasting and teleseminars. Not only can you reach more people by giving them multiple outlets with which to hear your message, if you are a business owner, this is a great way to make content that you can later use as a product. Podcasting is a great way to share information because of the iPod. Now when people want to listen to your content, they don’t have to sitting in front of their computer. Consumers of your content can listen to you when they are traveling, working out etc. One of
Build a Winning Media Platform
If you are in business or thinking about starting a business, one of the first things that you want to do is start building an online platform for you and your business. I want to talk a little today about building a winning media platform. This can be for your business or for you personally. As I was doing some light internet reading this afternoon, I ran across a post at problogger.net that talked about how to engage readers of a business blog (not sure why I would be interested in that). I always seem to run into information the segues nicely into what I want to talk about in
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