Building Your Business One Value At A Time

The last time that I talked about core values, I was referring to using them as a tool for personal productivity.  Core values are not only necessary for personal success but are also vital to an organization as well.  Like your vision and mission, core values are another set of bricks that you use to build your business foundation. Despite the stain that certain companies have brought on businesses in general, there are a lot of companies that are still doing it right and core values are at the front of what they are doing.  Two examples of this are Starbucks and Zappos. Before I get started talking about Starbucks,