The Ingredients For A Great Mission Statement

Moving on to the next step in your business foundation,  your mission statement asks the fundamental question, why do I exist?  Sometimes business owners have a hard time incorporating the necessary ingredients to make their mission statement great. The first part I want tackle is the basic content of your mission.  One Page Business Plan gives the following questions as possible questions to answer in putting this together: • Describe the WHY customers will buy from you • Define your product or service clearly • Define your ideal customer • What benefits do you offer the customer? • What makes your product or service different from the competition? These are