Is The Quickest Route To Your Business A Dead End?
You just spoke in front of 300 people at an industry event. At the end of your talk, 100 people take action on the book that you are offering them. You take these 100 names and give them to your sales team who then tries to up-sell them into a higher ticket product that you offer. 15 of those people buy making your time spent at the event profitable. You then proceed to ignore the other 85 people who had expressed some interest in what you do. Those 85 people just hit a dead end in your business. If you know anything about persuasion architecture then you know that there
Make Your Life Easier With A Blog Schedule
Flying by the seat of your pants can be an exhausting journey. With all the demands that are placed upon business owners, it’s easy to see why we always seem to be responding to crises and jumping from fire-to-fire. When your schedule is like that blogging is usually one of the last things on your list. We are going to change that today. I am not going to sit here and tell you that blogging should be the most important part of your business (unless it is your business). I will say that there are ways to make creating blog content easier. One of those things is by creating a
How To Create Content That People Want- Part 1
You already know that getting found on the internet is important. What a lot of us struggle with is engaging readers/clients once they get to our site. Creating content is one thing. Creating good content is another story altogether. So how do we create content that readers/clients want? Today we are going to start with how your material is presented from a look and feel standpoint. I ran across on article from the Search Engine Blog that got me thinking about this. The article is titled, SEO 101 – part 12: Everything You Need To Know About Page Content. We often get so caught up into the different tricks that
Sure Your SEO Plan Looks Good But Can It Cook?
When it comes to SEO, the businesses that choose to work towards having their business found online want to make this process as simple as possible. As a business owner, there is nothing wrong with making your life easier. God knows we all need as much simplicity as possible. In the world of SEO, doing it right isn’t always simple and easy. There’s a lot involved in the process. There’s research, copy writing, linking, ad campaigns, blogging, articles, relationship building and so on. This process tends to get in a lot of business owners way and they end up cutting corners in the process by hiring someone who promises quick
Easy, Affordable Online Marketing
Yesterday I talked about the importance of becoming an online expert with regards to marketing. Today I want to take it a step further and talk about some of the more easy and affordable ways that you can market your business. I just read a great Q&A on the subject of inexpensive marketing this morning. In the interview, Sylvia Browder, Project Director, Business Coach, and Consultant with the Women’s Business Center, she talks about 6 methods that business owners can use to market their business. Among the online tools she recommended were: press release as well as various online platforms such as blogging, social media, newsletters, search engine optimization, pay-per-click
The Best Business Marketers Are Online Experts
As a small business owner, you are most likely the first line of defense when it comes to sales and marketing for your business. The evolution of marketing to more of an online forum, means that business owners can market their businesses cheaper than ever before. The problem that business owners face is that some are technologically challenged and avoid these online avenues for marketing their business as a result. The reality is that to grow your business on a tight budget, you need to develop some online savvy. Don’t worry, I am not asking you to be a total online expert in every area but you should have a
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