What’s Behind Today’s Most Innovative Products
I was about to wrap up my posts on marketing innovation when I saw a post last night on BNET about today’s must have products that are on the market. It made me think about the opportunities that business owners have to literally shape the market. The article talks about 4 keys to innovation for these companies that became successful. 1. Innovation 2. Entrepreneurial spirit and risk taking 3. Passion, sense, and empathy for the user experience 4. Providing a solution to a problem that others didn’t even know existed. Looking at the last point, I realized that that was a great piece to innovation that I hadn’t even thought
Being an Enterpreneur Means Being Creative
The concept of creativity is a funny thing. Many people will tell you that you aren’t creative and get nervous when you ask them to do something that would require them to use creativity. I am sure we have all been or continue to be that person at certain times. As an enterpreneur, we just don’t have the luxury of not being creative. I watched a video recently of Richard St John on TED talks, in the video he talks about success as a continuous journey for your business. He had 8 steps to the success cycle that he listed. 2 of the steps, ideas and improvement, dealt primarily with
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