What’s Behind Today’s Most Innovative Products

I was about to wrap up my posts on marketing innovation when I saw a post last night on BNET about today’s must have products that are on the market. It made me think about the opportunities that business owners have to literally shape the market. The article talks about 4 keys to innovation for these companies that became successful. 1.  Innovation 2. Entrepreneurial spirit and risk taking 3. Passion, sense,  and empathy for the user experience 4. Providing a solution to a problem that others didn’t even know existed. Looking at the last point, I realized that that was a great piece to innovation that I hadn’t even thought