The First Step of Your Marketing Plan
Most entrepreneurs are eager to start marketing their business and make sales even if they are not sure how to go about doing it. There’s a lot to be said about sell first, ask questions later when it comes to building your small business. Before you do anything with regards to a marketing plan for your business, make sure that you have the right foundation in place. The foundation for your marketing plan consists of a couple of items: your mission, vision and values and your overall business plan. Without this basic foundational knowledge of how you want your small business to operate and where it is going, your marketing
4 Components of Your Marketing Plan
Small business owners don’t put together a business plan let alone a marketing plan but if you ask these same business owners what their #1 concern with their business has to do with marketing and sales. I am not sure why we don’t put marketing plans together. Maybe it’s apathy, laziness or just the hope that the problem will work itself out on its own. A good marketing plan can be broken down int0 4 main components. Assess Your Business The first thing that you need to do to put together your marketing plan is take a look at where your business is. If you have a business plan put
Easy, Affordable Online Marketing
Yesterday I talked about the importance of becoming an online expert with regards to marketing. Today I want to take it a step further and talk about some of the more easy and affordable ways that you can market your business. I just read a great Q&A on the subject of inexpensive marketing this morning. In the interview, Sylvia Browder, Project Director, Business Coach, and Consultant with the Women’s Business Center, she talks about 6 methods that business owners can use to market their business. Among the online tools she recommended were: press release as well as various online platforms such as blogging, social media, newsletters, search engine optimization, pay-per-click
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