Creating In Solitude vs. In A Group
Everyone has a different style when it comes to generating ideas and creating. Developing new ideas and creating new possibilities is a driving force behind today’s economy. Knowing that creating and leveraging ideas is important, what keeps us from doing it? The biggest obstacle for creating starts with our mindset. How often do you hear; “I’m not good at that.” or “I never have any good ideas.” The truth is that we have lots of good ideas, we just don’t have a process for filtering those ideas. This brings me to what process we should use for innovating and creating in the marketplace. There’s a lot of conflicting information
What’s Behind Today’s Most Innovative Products
I was about to wrap up my posts on marketing innovation when I saw a post last night on BNET about today’s must have products that are on the market. It made me think about the opportunities that business owners have to literally shape the market. The article talks about 4 keys to innovation for these companies that became successful. 1. Innovation 2. Entrepreneurial spirit and risk taking 3. Passion, sense, and empathy for the user experience 4. Providing a solution to a problem that others didn’t even know existed. Looking at the last point, I realized that that was a great piece to innovation that I hadn’t even thought
A Lesson The Pioneers Can Teach Us About Innovation
We are 10 days away from a holiday here in Utah called Pioneer day. It’s basically a celebration of when the first Mormon settlers came and set up shop. Since I live in Utah and want to talk about innovation, I thought talking about the pioneers that settled the west is a perfect parallel to this discussion. The lesson that pioneers can teach us about innovation? It’s pretty damn hard to be the first at anything. For your business, innovation is no different. There are 2 types of innovators. There’s the inventor who comes up with ideas that no one else thought possible and works for years to try and
Where Great Innovation Starts
Keeping your business on the cutting edge is often times easier said than done. There are a few fundamental things that businesses can do to make sure they keep moving forward. Great innovation starts with: Planning, Having a sold customer interaction process in place, looking at market trends and having a tracking system in place to track the success/failure of your products. Planning Anything worth doing is worth planning. This is where you set aside time to make sure that things get done and you map out how they will get it done. This is what allows everything else to happen with regards to innovation. Talking With Existing Clients/Customers Who
4 Tips for Keeping Your Business Fresh
Keeping your business fresh in today’s marketplace can be challenging. Innovation happens quickly and if you aren’t paying attention, the market will pass you by. What are some important principles of innovation for your business to make sure that you stay relevant and continue to create value for the market? Creating the Right Culture Recently, Business Week shared an excerpt of an interview that Jonathan Ive recently did with Sir Christopher Frayling, rector of the Royal College of Art. Jonathan is the SVP of industrial design for Apple. Jonathan talked about culture as being the most important factor in the innovation process. If you are going to follow trends and
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