Don’t Ignore Your Values

Having core values personally and professionally are extremely important to guiding effective decision making.  I am positive I could have used them in college.  Just having core values laid out is not enough if you don’t have  a system for utilizing them within your organization.  Because of this, when we make decisions about what new products and services to offer, we sometimes ignore our values altogether and utilize other criteria to judge the decision. A great example of ignoring values is when I started working for a consumer finance company in the late 90′s.  Our job was to sell loans yet we had many tasks that required a lot of