4 Components of Your Marketing Plan
Small business owners don’t put together a business plan let alone a marketing plan but if you ask these same business owners what their #1 concern with their business has to do with marketing and sales. I am not sure why we don’t put marketing plans together. Maybe it’s apathy, laziness or just the hope that the problem will work itself out on its own. A good marketing plan can be broken down int0 4 main components. Assess Your Business The first thing that you need to do to put together your marketing plan is take a look at where your business is. If you have a business plan put
How Much Can You Give For A Dollar?
“The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” – Henry Ford I love the above quote as I think it really encapsulates why we do business. Value creation should be at the center of all we do. A good friend of mine, Garrett B Gunderson, always says that dollars follow value and that sentence drives my business. We are lucky as small business owners to only have our customers to answer to. We don’t have to worry about pleasing board members or the value
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