Your FAQ Page Doesn’t Tell The Whole Story
Educating your current and potential customer base is the simplest way to market your business. One way that businesses have traditionally tried to help customers get an understanding of their business is through a FAQ page on their website. If you are like most businesses, your FAQ page likely doesn’t tell the whole story. Although your FAQ page may not tell the whole story, if you have a FAQ page on your site by no means take it down. Make sure your FAQ page is up-to-date and then add a few things to the mix to ensure you are connecting with your audience. As a small business owner, one of
Enjoy Smooth Sailing With Your Clients By Following One Simple Tip
Effective managers know that, to get the best out of your employees, you need to set the right expectations right up front. Doing this not only ensures that your team will be successful, it also helps you to build a strong relationship with your team also. The same advice also works to ensure that you client relationships go smoothly as well. When your business is newer and you haven’t established rules and parameters for how you work with clients, it’s easy to create some bad habits in your relationships with your customers. These bad habits can be due to any of the following: You don’t anticipate the rules that need
The Underrated Marketing Tool
Business owners spend a lot of time worrying about bringing in new business and rightfully so. As we sit and worry about these customers we haven’t met, we often forget about the customers we already have. Introducing customer service, the most underrated and underutilized marketing and sales tool that a business owner has at his/her disposal. In the 1950s, Peter Drucker said that “there is no business without customers”. It seems as if we forget that in this day and age. We have all heard stories of good customer service, good and bad. The big question that so many have is, “why can’t businesses get customer service right?” This
Do You Treat Your Clients Like They Are Shopping at Walmart?
Business Owners kill themselves trying to get new clients. In the process of getting new clients they forget how to treat their current ones. The best and cheapest way to market your business effectively is to treat your current clients great, not OK, great. People complain about bad customer service all the time. Walmart is a company that I commonly hear complaints about but people still shop there even though the best way to protest poor customer service is to stop shopping at the place that sucks at service. I actually think that sometimes the person at Walmart who is “helping” me actually hates me but Walmart can get away
The Best Business Owners Know Their Brand Starts Day 1
Branding is a highly debated subject these days. Questions arise about when a business should worry about a brand, what activities should they be involved in with regards to their brand, how do they begin building a powerful brand etc. My feelings are that a brand starts the day a business owner decides to open their doors for business. One thing that I feel is overlooked about branding is the fact that a solid brand starts from inside the organization and then spreads out to the public by way of the organization’s actions towards the public. In a lot of instances the small business owner is the only one responsible
