What’s Your Client’s Story?
One of the tools that is so powerful in engaging a tribe in your business and what it has to offer is by telling your story and telling it in an authentic manner. Getting too focused on your story means that you aren’t taking enough time to think about your end user’s story. It’s not because we’re selfish it’s that there are times in our business when we get really focused on ourselves. Chip and Dan Heath talked about the “Curse of Knowledge” in their book about crafting a message that sticks with people. The idea is that we get so wrapped up into what we know and what we
The Entrepreneurial Curse of Knowledge
When you initially start a small business, you wear many different hats to keep things going. As your small business grows, you can’t do all of the things inside of your small business as you used to be able to. This is a great thing. The next step is to start hiring/building a team to help you run your business. The challenge is that a lot of entrepreneurs aren’t initially strong at the management aspect of their business. One condition that I see a lot of entrepreneurs suffer from is the curse of knowledge. We have all worked for or with someone who suffered from the curse of knowledge. This
-
Check Out Our Sponsors
