Why We Don’t Measure Results

As I said yesterday, measuring results for your business is critical.  Unfortunately, we don’t always set goals and measure results for our business.  This is one of the primary reasons that businesses fail.  If it’s so important, why don’t we do it. I will just get the first reason out of the way and move on.  That reason is laziness or put another way, lack of attention toward doing it.  It’s hard work starting a business (although it’s been suggested that I am an entrepreneur because I don’t like to work, that’s funny) and there are a lot of things that we have to do that are outside our skill