The Best Business Owners Know Their Brand Starts Day 1

Branding is a highly debated subject these days. Questions arise about when a business should worry about a brand, what activities should they be involved in with regards to their brand, how do they begin building a powerful brand etc. My feelings are that a brand starts the day a business owner decides to open their doors for business. One thing that I feel is overlooked about branding is the fact that a solid brand starts from inside the organization and then spreads out to the public by way of the organization’s actions towards the public. In a lot of instances the small business owner is the only one responsible