The Business Of You- A Lesson in Branding
At the start of a business venture, there are a lot of things to consider. Some of the considerations revolve around market research, putting together a business plan, assembling a team among other things. The one area that doesn’t get as much consideration is you and what you bring to the table. You are the key to your companies’ initial brand. As I said in yesterday’s post, how well you manage the internal aspects of your business will dictate how positively the public perceives your business. In the beginning of a companies’ life cycle, the business owner is the foremost dictator of how things play out in their business. This
The Best Business Owners Know Their Brand Starts Day 1
Branding is a highly debated subject these days. Questions arise about when a business should worry about a brand, what activities should they be involved in with regards to their brand, how do they begin building a powerful brand etc. My feelings are that a brand starts the day a business owner decides to open their doors for business. One thing that I feel is overlooked about branding is the fact that a solid brand starts from inside the organization and then spreads out to the public by way of the organization’s actions towards the public. In a lot of instances the small business owner is the only one responsible
The proper steps to build your website
Ever spoke with a company and thought that after speaking with them that you had a good idea about what the company was about only to be confused after visiting their website? This happens to businesses and clients way more than it should. So how do you make sure that what you are taking the right approach? I will coming purely from the tactical angle of your approach and not the specifics and webite design and function as I leave those items for my web partners to handle. With that being said. There are 5 components of the website creation process. The first component is having a firm grasp on
