Jobs For Life…Insane or Brilliant?
Every once in a while I see an article that sounds so crazy I have to read it immediately. The recent article by Steve Tobak from BNET, Jobs for Life: If It Works in Germany, Why Not America? The article is about how the German company Siemens gave 128,000 of their German workers jobs for life. In the article Tobak wondered if this was insane on the surface. I am wondering the same thing. I can’t tell if this is a brilliant move or disastrous. Essentially, it comes down to two competing theories with regards to offering ultimate job security. The people for a move like this would argue that rewarding
What’s Behind Today’s Most Innovative Products
I was about to wrap up my posts on marketing innovation when I saw a post last night on BNET about today’s must have products that are on the market. It made me think about the opportunities that business owners have to literally shape the market. The article talks about 4 keys to innovation for these companies that became successful. 1. Innovation 2. Entrepreneurial spirit and risk taking 3. Passion, sense, and empathy for the user experience 4. Providing a solution to a problem that others didn’t even know existed. Looking at the last point, I realized that that was a great piece to innovation that I hadn’t even thought
