Ah yes. The “Maybe You Should Quit Your Job” series is back. In case you are new to the program (here’s part one and two), this series is typically inspired by the media at large and their backwards assessments of how we should do our work life. Today’s topic? Millennials. Are they lazy or are they just smart enough to see the writing on the wall? As seems to be the case, there is nothing wrong with the corporate structure, how we educate the younger generations, etc. It’s young people. Young people just suck. According to Time magazine, other major news outlets and every older person that I talk to
Marketing with intention is important. When you market with intention, you are marketing proactively. There are three specific challenges that business owners face with marketing that keep them from getting consistent results. This week’s podcast discusses those challenges and give you some ideas on what you can do to overcome them. Make sure you subscribe in iTunes as well as sharing this podcast. Enjoy!
Have you ever thought that you had a marketing problem in your business? If you are like most business owners, at some point you have had some concern over how well your company is marketing. When it comes to marketing, there are plenty of strategies and tactics that can produce great results for driving new business. One strategy that should always be present, however, is the need to be intentional with your marketing. An intentional business is a focused business and marketing is no different. One of the first place to look if you are concerned with the overall performance of your marketing is to at how consistent your marketing
Too much of a good thing? Put education and information in that category as well. Education is a great thing but it can also lead to confusion and inaction. This week’s podcast talks about the reasons why information overload is so damaging to our success and what you can do to handle the information that is coming your way. Enjoy the podcast and subscribe in iTunes if you haven’t already.
Market research is an essential element to any business who wants to expand its size, capacity and effectiveness. For as much as intuition is an invaluable skill for all those who are starting a business from scratch, the difference that effective research can make is easy to notice. How and at what levels and can you analyse the market in the sector you operate? First and foremost, you need to take a look around. Your competitors have been on the market for much longer than you. They’ve done it and seen it all. That’s the ideal situation for a start-up to bring something fresh to the table: analyse what they
You can do something the hard way or the easy way. When you are a business owner with a smaller business, you tend to do things the hard way. The irony in this story is the reason why business owners choose the hard way is that they confuse the easy way of creating systems and processes in their business with the hard way. This week’s podcast is about what it takes to do the things the easy way in your business so that you have more freedom and growth. Enjoy and if you haven’t subscribed yet then do so now
As we creep into the month of February, the local is gym is a little emptier, McDonalds a little more frequented and many of our New Years resolutions are already a distant memory. Because so many goals are left unfulfilled. Many question the necessity for setting goals. One thing that I have noticed in my coaching work with business owners is that when business owners set goals and get excited about them, they often have great things happen in their business. I start hearing phrases like “best month ever” or “our team attitude is better than it’s ever been.” Goals alone don’t make people successful. Doing the work does.
If you have ever spent time and thought about how you create value in your business and make money, you probably come to the simple conclusion that the way you make money is through the actual work that you do. In the initial stages of a business, this is exactly right. You go out and get customer and then you deliver your product/service to that customer. If you are a service based business and you want to expand your value creation abilities, then you will need to go even further than that. Whether you are a doctor or a mechanic, at some point you are going to come to the
What keeps alcoholics off booze and drug addicts off drugs? Would you believe that it’s the same thing that allows you to create real change in your organization? That thing is belief and in a business this starts with your vision and getting clear on it. I have written several posts on the subject of vision , I have a workshop that I do around vision and talk about it with business owners till I am blue in face. Why? Because, when people realize that they are apart of something bigger than themselves, it changes how we act. The problem is, business owners have a hard time with a setting
When I was in the corporate world, everyone looked to get together as much as possible. It was meeting after meeting after meeting. Very few of these meetings were very effective. They were mostly used to give people things to do. In a small business setting, you don’t have the resources or the bandwidth to have wasteful meetings. One tool that small business owners can use, that is useful and effective, is the team retreat. These retreats can be annual and/or quarterly and can be used to accomplish a number of different things from goal setting to connecting. This week’s podcast is about how you can use a retreat effectively